Is Your Website Design Company Designing A Crawlable Website For You?

what makes the best website design company in Delhi best? Is it just the aesthetic design or responsive layout? Your website is basically the virtual face of your business. So both aesthetics and device friendly responsive web design is highly significant for a great user experience. But we live in the era of World Wide Web where even a small business owns its own website now.

People put big faith in search engines like Google, Yahoo and Bing, to find services or products they want to buy. In this background, your website needs to be fast to load, visually pleasing, easy to navigate and last but not the least, search engine optimization friendly. Merely by ranking higher on Google, a site  can be flooded by quality leads and flow of new and repeat customers.

As you proceed to find a reliable website design company in Delhi, brace yourself up with some important background knowledge. In matters as crucial as getting your own website, a little vital information can go a long way!

You may have heard how certain things enable or obstruct Google from crawling your website, without having a clear idea of what it means. To explain it in simple words, the act of Google’s spider crawler visiting your website for tracking is known as ‘crawling.’ After crawling, Google indexes the site for web search purposes.

Googlebots visit your website and ‘crawl’ following the links you provide, fetching, analyzing and filing voluminous information with superhuman speed and efficiency. Google does not accept any payments to crawl a website and crawling, followed by indexing and serving is the key factor that decides how high your website will rank in Google search.

TechYogi IT Solutions brings you some basic factors to add to your checklist and ensure your website designer adheres to, to strengthen your website’s SEO strategies.

Don’t use Flash throughout

While Flash is great to improve user experience, do not build the site entirely on Flash. Though search engines crawl Flash better now than they did before, general crawlable sites and menus still have an extra edge over it.

Go light on the AJAX too

While AJAX is great to increase your site’s speed and improve performance, search engine crawlers cannot see it. While Google has set guidelines for making AJAX-based content crawlable, to follow SEO best practice and keep it simple, do not build a site entire on AJAX.

More Backlinks

If your site ranks high but has hardly any backlinks, to a search engine it may mean that the content quality is poor. The more your backlinks, the more are your chances to come across as a trustworthy website. The right web development company in India or anywhere will be ever mindful of matters like more backlinks and avoid things like using duplicate content on the site (another way to affect negatively on search engine ranking).

Say ‘no’ to complicated Javascript menus

Google says to make a site crawlable by itself as well as other search engines, provide HTML links for your content. Search engines are improving on Javascript crawling, but yet it is better to avoid using it as the main method of presenting your site navigation.

Keep your URL simple and domain name relevant

Search engines can easily crawl sites that have simple and SEO friendly URLs. The longer and more complicated an URL becomes, the lesser likely are the search engines to crawl them. Also domain names that contain the main keyword/keywords get higher importance.

Informative meta tags

Meta tags are small descriptions that are used in the page code and are meant to inform the search engines what their respective pages are all about. Use a non-competitive meta tag to rank easily on the top results of search engines.

Go ahead with your eyes wide open when choosing a web design company in Delhi NCR. Ensure they incorporate search engine compatible designs to enable your website in receiving all the exposure that you have in mind!